Customer Innovation: Customer-Centric Strategy for Enduring Growth

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A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. Not driven by what they're good at, they start with the market and design their strategy around it, replacing practices of the past with a new set of capabilities which enable them to be ahead of the curve in discovering new market opportunities. Whereas the traditional value chain model regards the market as the end-outcome of the ...

Customer Innovation: Customer-centric Strategy for Enduring Growth 2014, Kogan Page Ltd, London

ISBN-13: 9780749471644

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Customer Innovation: Customer-Centric Strategy for Enduring Growth 2014, Kogan Page

ISBN-13: 9780749476540

Hardcover

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