Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage

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Despite the trends of cutting costs, downsizing and divesting, some companies have improved profits and grown. They've done it by keeping the customer in focus every step of the way. Now Richard Whiteley and Diane Hessan of The Forum Corporation, one of the world's most dynamic training and consulting companies, have analyzed the successful decisions these companies have made and have written the advanced course on customer-centered growth.