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Customer Behavior: Consumer Behavior & Beyond - Sheth, Jagdish N, Professor, Ph.D., and Mittal, Banwari, Ph.D., and Newman, Bruce
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This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such ...

Customer Behavior: Consumer Behavior & Beyond 1998, South Western Educational Publishing

ISBN-13: 9780030980169

Hardcover

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