Cultural Difference in Television Programs: Foreign Television Programs in China

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What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience ...

Cultural Difference in Television Programs: Foreign Television Programs in China 2012, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften, Frankfurt a.M.

ISBN-13: 9783631638606

Hardcover

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