In today's globalized world, coming into contact with different cultures is getting much easier and more and more probable at tremendous speed. Cultures, however, harmonize slowly, if at all. Consequentially, cultural differences will strongly influence everyday life, making cross-cultural competence a key qualification to deal with these differences. Regarding the world as a global playing field for managers, most players ignore the fact that to win the game, it is advisable to know one's opponent over and above the ...

Culpetence 2009, VDM Verlag, Saarbrucken

ISBN-13: 9783639147537

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