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Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library

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Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library - Phillips, Loreen
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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.

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Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library 2009, Chandos Publishing, Oxford

ISBN-13: 9781843344827

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