Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm, but ultimately fizzle in the marketplace. Based on the revolutionary model derived from Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital but capricious market.

Crossing the Chasm 2006, HarperBusiness, New York, NY

ISBN-13: 9780060517120

Revised edition

Trade paperback

Select
Crossing the Chasm 1995, HarperCollins Publishers

ISBN-13: 9780887307171

Trade paperback

Select