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Crossing Fifth Avenue to Bergdorf Goodman: An Insider's Account on the Rise of Luxury Retailing

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Crossing Fifth Avenue to Bergdorf Goodman: An Insider's Account on the Rise of Luxury Retailing - Neimark, Ira
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From pageboy at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th St & Fifth Avenue, he had just turned 17. Four decades later, as the new CEO of Bergdorf Goodman (located across the street on Fifth Avenue), he transformed the store from an "old, dull, expensive and intimidating store," into a "young, exciting, expensive and intimidating store" that became first in luxury and glamour!

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Crossing Fifth Avenue to Bergdorf Goodman: An Insider's Account on the Rise of Luxury Retailing 2007, Specialist Press International

ISBN-13: 9781561712083

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