Cross-National and Cross-Cultural Issues in Food Marketing

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Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an ...

Cross-National and Cross-Cultural Issues in Food Marketing 2000, Routledge, New York, NY

ISBN-13: 9780789009814

Trade paperback

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Cross-National and Cross-Cultural Issues in Food Marketing 2000, Routledge, New York, NY

ISBN-13: 9780789009630

Hardcover

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