Cross-Cultural Competence

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Why are cultural differences significant? How can understanding them contribute to business success? Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise because culture affects both individuals and organisations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms. This book aims to provide much ...

Cross-Cultural Competence 2005, Routledge, London, England

ISBN-13: 9780415349666

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