Credit Card Marketing

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Retailers nationwide are discovering that private label credit cards are one of the most dynamic marketing tools ever to come down the pike. Not only do they act as a powerful draw for new customers, but, according to recent marketing studies, private label cards help build customer loyalty. They are also a nearly limitless vehicle for promotional offers, discounts, premiums, and other potent customer incentives. And they provide retailers with an unprecedented means of gathering valuable customer-profile and purchasing ...

Credit Card Marketing 1995, Wiley, New York, NY

ISBN-13: 9780471106623

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Credit Card Marketing 1992, ACS Publications

ISBN-13: 9780963318213

Hardcover

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