" What is creativity and how can we measure it? "Creativity 101" serves as a brief, engaging introduction to the field of creativity. Dr. Kaufman presents the cutting-edge research and analyzes new and emerging theories in the field. This book investigates the many definitions of creativity, as well as how it is manifested and measured in schools, the workplace, business, art, media, and more. Key topics discussed: The Four Ps of creativity: person, product, process, and press How creativity influences personality, ...

Creativity 101 2016, Springer Publishing Company

ISBN-13: 9780826129529

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Creativity 101 2009, Springer Publishing Company, New York, NY

ISBN-13: 9780826106254

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