New in Very Good jacket. 0891342583 Dust jacket condition: Very Good. What is it that distinguishes a merely decorative or functional type design from one that is truly innovative? This book will show you that difference to help you turn words into memorable typography with personality and style! With this book as your guide you'll learn how to use your imagination to introduce a visual element that can drastically alter your work-like replacing the "T" in "toolbox" with a hammer, or incorporating a child's smile into the word "mother". Creative Typography dispels the mystery that surrounds this intriguing subject. You'll learn how to recognize the unique personality of every letterform, and how to create dramatic effects by altering the size of type. You'll see how very large type can shout words from the page, or lend authority, while very small type can become a mere whisper on the page. Through numerous examples, you'll discover when (and when not) to use handwriting and scribbles, as it sometimes denotes honesty whilst at other times denotes urgency, passion, or even hints at imperfection. Watch as some of the world's top designers lead you step by step as they manipulate type and lettering, exploit type with color, and combine typography with other images for dramatic effects. From the simple to the complex, the classic to the bizarre, Creative Typography shows type in all its forms-as a logotype, on television graphics, in corporate symbols, posters, letterheads, and magazines. After analyzing the works of well-known designers, you'll discover just how easy it can be to produce typographic treatments that have memorable, highly successful results. 144 pages.
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Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "CREATIVE TYPOGRAPHY dispels the mystery that surrounds this intriguing subject. You'll learn how to recognize the unique personality of every letterform, and how to create dramatic effects by altering the size of type. You'll see how very large type can shout words from the page, or lend authority, while very small type can become a mere whisper on the page. " This book has 144 pages and is profusely illustrated.
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