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Creative Strategy in Direct & Interactive Marketing

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Creative Strategy in Direct & Interactive Marketing - Jones, Susan K
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The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racomwww.Racombooks.comin conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and ...

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Creative Strategy in Direct & Interactive Marketing 2008, Racom Communication, Chicago, IL

ISBN-13: 9781933199023

3rd edition

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