Creative Strategy in Advertising

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Provides the information you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.

Creative Strategy in Advertising 2010, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9781424069071

International ed of 10th revised edition Revised

Paperback

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Creative Strategy in Advertising 2000, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534557836

7th edition

Unknown binding

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Creative Strategy in Advertising 1997, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534522636

6th edition

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Creative Strategy in Advertising 1994, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534252601

5th Revised edition

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Creative Strategy in Advertising 1989, Wadsworth Publishing Company

ISBN-13: 9780534097806

3rd edition

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