Creative Strategy: A Guide for Innovation

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William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain ...

Creative Strategy: A Guide for Innovation 2014, Columbia University Press, New York

ISBN-13: 9780231160537

Trade paperback

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Creative Strategy: A Guide for Innovation 2012, Columbia Business School Publishing, New York

ISBN-13: 9780231160520

Hardcover

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