Creative Product Design - a Practical Guide to Requirements Capture Management (E-Book)

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Creative Product Design - a Practical Guide to Requirements Capture Management (E-Book) - Bruce
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Achieving commercial success through innovation is highlydesirable, but difficult to achieve in practice. 50% of productdevelopment costs are likely to result in a failed product and insome sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only twoweeks are devoted to the generation of ideas and creative design -the "front end". This is the missing link - insufficient ideageneration and creativity management, or the pre-development phase,can ...