CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers -- and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"-- confident, focused individuals who take initiative to organize a project, ...

Creating the Enterprise 2008, South Western Educational Publishing

ISBN-13: 9780324353631

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Creating the Enterprise (Book Only) 2008, South Western Educational Publishing

ISBN-13: 9780324587708

Trade paperback

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