Creating and Dominating New Markets

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Meyer shows managers, executives, and business owners how to identify the right market to create, use common denominators for success, avoid common and costly pitfalls that can easily derail efforts, find funding to support a new market, and more to build an exciting, profitable venture.

Creating and Dominating New Markets 2006, Amacom

ISBN-13: 9780814474587

Trade paperback

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Creating and Dominating New Markets 2002, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814406786

Hardcover

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