This updated guide is filled with inside business tips and savvy strategy advice covering everything from designing a Web site to catching online thieves, from choosing appealing retail content to keeping customers happy. Five new chapters take a workbook approach to using the major new store-building software and services. One chapter is devoted to setting up an online auction.

Creating Stores on the Web 1999, Addison Wesley Longman, Berkeley, CA

ISBN-13: 9780201700053

2nd edition

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