Creating Images and the Psychology of Marketing Communication

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The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual ...

Creating Images and the Psychology of Marketing Communication 2012, Psychology Press

ISBN-13: 9780415647076

Trade paperback

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Creating Images and the Psychology of Marketing Communication 2006, Lawrence Erlbaum Associates, Mahwah, NJ

ISBN-13: 9780805852165

Hardcover

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