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To be successful, hotel design concepts must entice visitors, evoke emotions, and sell the hotel. This title presents projects from the interior design studio JOI-Design ? based in Hamburg, Germany ?, and highlights the strategies behind their user- and value-oriented design. The authors of this book understand that design is not an end in itself, but it is rather an integral component of a hotel's marketing strategy, translating business objectives into spatial form. This richly illustrated volume also looks at the future ...

Creating Hospitality Design 2009, Braun

ISBN-13: 9783037680391