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Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More

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Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More - Fincanon, Jason
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Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance campaign goals with design constraints* Preparing and building ads with team and QC standards* Using forms ...

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Creating Flash Advertising: From Concept to Tracking--Microsites, Video Ads and More 2007, Focal Press, Amsterdam, Netherlands

ISBN-13: 9780240809496

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