Creating & Delivering Winning Advertising & Marketing Presentations

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Creating & Delivering Winning Advertising & Marketing Presentations - Moriarty, Sandra, and Duncan, Tom
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"The strength of this book is its sensitivity to the real problems involved in making a good presentation--listening, analyzing clients' expressed needs, understanding the audience--as well as the mechanics of presenting. The authors' style is admirable--like a peer whispering in your ear." -- William Foley President William F. Foley & Associates "This is clearly one of the most important books ever written about our business. It is an absolute primer on how to make a winning new business presentation. Agency executives who ...

Creating & Delivering Winning Advertising & Marketing Presentations 1995, McGraw-Hill Companies

ISBN-13: 9780844235318

2nd edition

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Creating and Delivering Winning Advertising and Marketing Presentations 1995, NTC/Contemporary Publishing Company

ISBN-13: 9780844235295

2nd edition

Hardcover

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