Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation

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For years, Jonathan Cagan's and Craig M. Vogel's Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets - or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares ...

Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation 2012, Financial TImes Prentice Hall, Upper Saddle River

ISBN-13: 9780133011425

2nd edition