Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

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One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising and marketing managers how they can be sure that their branding is effective by establishing an efficient and creative relationship with their ad agency. It provides managers with the four basics of highly successful advertising or branding, which are: establishing a strategic vision (the positioning) for the brand; providing clear ad development direction (based on consumer insight); ...

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising 1999, Amacom, New York, NY

ISBN-13: 9780814405017

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Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising 1999, Hudson House Publishing

ISBN-13: 9781587768149

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