"Corporate Strategy" by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within ...

Corporate Strategy 2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072312867

2nd Revised edition

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Corporate Strategy 2004, McGraw Hill Higher Education, London

ISBN-13: 9780071111072

2nd Revised edition

Paperback

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