Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

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"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive ...

Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage 2010, Cambridge University Press, Cambridge

ISBN-13: 9780521149631

Trade paperback

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Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage 2010, Cambridge University Press, Cambridge

ISBN-13: 9780521197649

Hardcover

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