Corporate Reputation, Brand and Communication

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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, ...

Corporate Reputation, Brand and Communication 2012, Pearson Education Limited, Harlow

ISBN-13: 9780273727590