Corporate Legends and Lore: The Power of Storytelling as a Management Tool

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This thought-provoking book spotlights the art of storytelling in the workplace and suggests the many ways managers can use this over-looked tool--strategically and systematically--to move people to achieve extraordinary results.

Corporate Legends and Lore: The Power of Storytelling as a Management Tool 1993, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070463264

Hardcover

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