Corporate Identity: Making Business Strategy Visible Through Design

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An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.

Corporate Identity: Making Business Strategy Visible Through Design 1994, Thames & Hudson Ltd, London

ISBN-13: 9780500278086

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Corporate Identity: Making Business Strategy Visible Through Design 1992, Harvard Business School Press, Boston

ISBN-13: 9780875843681

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Corporate Identity: Making Business Strategy Visible Through Design 1990, Harvard Business School Press, Boston, MA

ISBN-13: 9780875842509

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