Corporate Identity Design

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In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image ...

Corporate Identity Design 1987, John Wiley & Sons

ISBN-13: 9780471289470

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Corporate Identity Design 1987, Van Nostrand Reinhold Company, New York, NY

ISBN-13: 9780442268442

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