Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

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Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the ...

Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 2016, Greenleaf

ISBN-13: 9781783532988

Trade paperback

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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 2014, Greenleaf Publishing, Saltaire

ISBN-13: 9781783530557

Hardcover

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