Corporate Creativity: How Innovation and Improvement Actually Happen


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Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

Corporate Creativity: How Innovation & Improvement Actually Happen 1998, Berrett-Koehler Publishers, Oakland

ISBN-13: 9781576750490

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