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Most companies suspect that their creative potential far exceeds their creative performance--the problem is they don't know what to do about it. In this work, the authors introduce a proven six-point method for encouraging creativity. Through detailed real-life examples, they debunk popular myths about creativity and show how improvements and breakthroughs actually happen in organizations.

Corporate Creativity 1997, Berrett-Koehler Publishers, San Francisco, CA

ISBN-13: 9781576750094