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Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing

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Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing - Shaw, Mark
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that ...

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Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing 2012, Laurence King Publishing, London

ISBN-13: 9781780670003

Paperback