Coors : how one family created a beer making dynasty while trying to remake the modern world

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This corporate history of Coors, the family-run brewing company, chronicles its poor treatment of workers, its failure to use advertising to its advantage, its misreading of its competition in the beer industry, and its close relation to conservative causes, which may have been put before its profits.

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Coors : how one family created a beer making dynasty while trying to remake the modern world 1999, William Morrow & Company, New York

ISBN-13: 9780688154486

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