Cool Brands - Gogerly, Liz
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From mobile phones to sportswear, branding makes some products so cool that people can't resist them. Make sure cool brands are on your radar! Inside you'll find these features: Star Story: Discover the reason why Hello Kitty is the most successful cat in the world! Show Me Design: a logo with the On the Radar guide. All About Branding can make or break a productdiscover why!

Cool Brands 2012, Lerner Publications (Tm), Minneapolis

ISBN-13: 9780761377702