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Cool Brandleaders 2003: An Insight into Britain's Coolest Brands

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Cool Brandleaders 2003: An Insight into Britain's Coolest Brands - Knobil, Marcel (Editor)
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Cool brandleaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. This is the second edition of "Cool BrandLeaders" and is part of a programme that was founded with the aim of paying tribute to the UK's coolest brands. Through identifying these brands, and providing their case histories, the SuperBrands organisation and its ...

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Cool Brandleaders 2003: An Insight into Britain's Coolest Brands 2003, Superbrands Ltd, London

ISBN-13: 9780954153243

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