From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and ...

Content Is King 2015, Continuum Publishing Corporation, New York

ISBN-13: 9781623565459

UK edition

Trade paperback

Content Is King 2015, Bloomsbury Publishing PLC, New York

ISBN-13: 9781623566623