Contemporary Strategy Analysis: Text and Cases

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NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of ...

Contemporary Strategy Analysis: Text and Cases 2010, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470747094

7th edition

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