Contemporary Research in E-Branding

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Contemporary Research in E-Branding - Bandyopadhyay, Subir (Editor)
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Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.

Contemporary Research in E-Branding 2011, Information Science Reference, Hershey

ISBN-13: 9781599048130

Hardcover

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