Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them ...

Contemporary Marketing 2008, South Western Educational Publishing, Mason, OH

ISBN-13: 9780324580211

2009 edition

Trade paperback

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Contemporary Marketing 2007, Thomson South-Western

ISBN-13: 9780324536386

13th edition

Hardcover

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Contemporary Marketing 2003, South-Western, Mason, OH

ISBN-13: 9780324192131

11th Revised edition

Unknown binding

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