CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, ...

Contemporary Marketing 2008, South Western Educational Publishing, Mason, OH

ISBN-13: 9780324580211

2009 edition

Trade paperback

Contemporary Marketing 2007, Thomson South-Western

ISBN-13: 9780324536386

13th edition


Contemporary Marketing 2005, South-Western, Mason, OH

ISBN-13: 9780324323795

12th Revised edition


Contemporary Marketing 2003, South-Western, Mason, OH

ISBN-13: 9780324192131

11th Revised edition

Unknown binding