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Contemporary Consumption Rituals: A Research Anthology

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Contemporary Consumption Rituals: A Research Anthology - Otnes, Cele C (Editor), and Lowrey, Tina M (Editor)
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and ...

Contemporary Consumption Rituals: A Research Anthology 2003, Psychology Press

ISBN-13: 9780805847796

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Contemporary Consumption Rituals: A Research Anthology 2003, Psychology Press, Mahwah, NJ

ISBN-13: 9780805842043

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