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"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated ...

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    eBook icon EPUB eBook Contemporary Advertising

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    • Title: Contemporary Advertising by William Arens
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9781259548154, 1259548155
    • eText ISBN: 9781259737930
    • Edition: 15th edition
    • Format: EPUB eBook
    $55.00
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