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Contemporary Advertising Loose Leaf

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Contemporary Advertising Loose Leaf - Arens, William, and Weigold, Michael
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Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated ...

Contemporary Advertising Loose Leaf 2020, McGraw-Hill Education

ISBN-13: 9781264020713

16th edition


Contemporary Advertising Loose Leaf 2012, McGraw-Hill Professional

ISBN-13: 9780078028953

14th edition