A comprehensive text introducing students to adveritsing as it is practised, as a business, marketing tool and creative process. This book covers consumer, business, service and non-profit advertising and includes advertising applications. This edition has increased emphasis on internationnal illustrations with translations of foreign advertising copy. In addition, it features: references throughout; coverage of integrated marketing communications; coverage of the adveritising business from agencies and clients to media and ...

Contemporary Advertising 2001, McGraw-Hill Publishing Co., London

ISBN-13: 9780071124843

International student edition

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Contemporary Advertising 1998, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071156523

International 2 Revised edition

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Contemporary Advertising 1997, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071140195

International 2 Revised edition

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Contemporary Advertising 1991, McGraw-Hill Companies

ISBN-13: 9780256091960

4th edition

Hardcover

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Contemporary Advertising 1989, Irwin Professional Publishing, Homewood

ISBN-13: 9780256065190

3rd edition

Hardcover

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Contemporary Advertising 1986, Irwin Professional Publishing

ISBN-13: 9780256033021

2nd edition

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Contemporary Advertising 1986, Irwin Professional Publishing

ISBN-13: 9780256027792

Unabridged

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Contemporary Advertising 1982, Richard D. Irwin

ISBN-13: 9780256027365

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