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Consumer Psychology of Tourism, Hospitality and Leisure

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Consumer Psychology of Tourism, Hospitality and Leisure - Woodside, A G (Editor), and Crouch, G I (Editor), and Mazanec, J (Editor)
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This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It is an essential reader for researchers and practitioners dealing with consumers and their choices and perceptions. The specific examples included are international in nature and provide a well balanced book.

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Consumer Psychology of Tourism, Hospitality and Leisure 1999, Cabi

ISBN-13: 9780851993225

Hardcover