Consumer Evolution: Nine Effective Strategies for Driving Business Growth

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Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution ...

Consumer Evolution: Nine Effective Strategies for Driving Business Growth 2002, John Wiley & Sons, New York, NY

ISBN-13: 9780471216766

Hardcover

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