Consumer Driven Innovation in Food and Personal Care Products

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Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food ...

Consumer-Driven Innovation in Food and Personal Care Products 2016, Woodhead Publishing

ISBN-13: 9780081014868

Trade paperback

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Consumer-Driven Innovation in Food and Personal Care Products 2010, Woodhead Publishing Ltd, Cambridge

ISBN-13: 9781845695675

Hardcover

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